Estate agents do use a lot of jargon. Some of it can be misleading. What does viewing highly recommended mean? Why is it HIGHLY recommended? Is it falling to pieces? Perhaps you're viewing properties and wondering what the hidden meaning behind the message is.
Usually, there isn't one. It's a fluffed-up sales speech. However, knowing when the message is used can help mentally prepare you for what you're about to view.
In this insight, we are going to focus on "Viewing highly recommended", when it is used, and what it really means.
Viewing highly recommended is a phrase used by estate agents when advertising a property to entice viewers to make an effort to physically view the property. Normally, it is nothing more than a tactic to increase interest in the property.
Without talking directly to the estate agent who advertised the property, you will never know the true meaning behind their choice of words. However, if an agent does choose to include 'Viewing highly Recommended', it can either be taken literally. For example, "We highly recommend viewing this property", mainly because it's worthwhile! Or, the other way to view this is by reading into what the potential hidden meaning might be. Either way, if you like the property, it's within your budget and you have the time, go and see it. You might end up surprising yourself.
As previously mentioned, it's normally nothing other than to engage the audience and drive potential viewings. Other meanings behind the phrase 'viewing highly recommended' include:
They say a picture says a thousand words, but in property listings, it's all about the angles. If it is difficult to capture the best angles, it might be difficult to get across the detail of the property in the photos used.
The property may have unique features that cannot be appreciated through the photos used. It wouldn't make practical sense to display a specific detail in a single photo. Such as the views you may see looking out of the kitchen window.
The property listed may have the potential for adding value. When looking only at the photos it may be hard to miss the potential the opportunities only visible when you arrive, for example, if there is side or amenity land that could be extended into. It's unlikely that a photo would be added solely of that piece of land.
A viewing allows buyers to assess the property's condition firsthand. They can inspect the quality of finishes, check for any potential issues, and get a sense of the overall maintenance and upkeep of the property.
Each person has different preferences and requirements when it comes to a property. A viewing enables individuals to assess whether the property meets their specific needs, such as layout, size, ambience, or other personal factors that are difficult to gauge from a distance.
When looking at properties for sale, if you see viewing recommended, it is a less urgent version of viewing highly recommended. However, they are both used as a way to encourage potential inspections of the property rather than rely on photos.
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If you opt for a property viewing, you will be visiting the property in person, this enables you to get a personal sense of your emotions towards the property. It will also allow you to scope out the neighbourhood in person, ensuring there hasn't been any cover-ups with the property.
When I embarked on my house hunt, one of the first properties I visited had a surprising resident next door: a donkey in the neighbour's front garden! Needless to say, that was enough to put me off, and the photos certainly didn't reveal that!
Other reasons to view a property include:
The property is situated in a sought-after neighbourhood with convenient access to amenities like schools, parks, shopping centres, and public transportation.
The property offers picturesque views of the surrounding landscape, such as rivers, or city views.
The property boasts distinctive architectural elements that set it apart from others in the area, be it a charming historic charm, a sleek modern design, or a captivating blend of styles.
The property features well-maintained gardens, landscaped yards, spacious balconies, or inviting patios, creating additional living or entertaining areas. It may also include enticing amenities like a swimming pool, a rooftop terrace, or a private garden.
The property's interior presents an open floor plan, high ceilings, and abundant large windows, providing a sense of spaciousness and inviting natural light. The layout is thoughtfully designed for functionality and practicality.
The property has recently undergone renovations, offering modern amenities, high-quality finishes, a renovated kitchen, updated bathrooms, energy-efficient appliances, and even smart home technology.
The property stands out with special features that add value, such as a dedicated home theatre, an impressive wine cellar, a cozy fireplace, a convenient gym area, a peaceful library, or any other captivating aspect that sets it apart from other properties.
Ultimately, if you're looking for a property and you stumble across the descriptions. Don't overthink it wondering, what does viewing highly recommended mean? Why is it highly recommended? What's the hidden meaning? Simply pick up the phone, talk to the agent, and get your viewing booked in. For more understanding on estate agent terms, Read more:
Stuart is an expert in Property, Money, Banking & Finance, having worked in retail and investment banking for 10+ years before founding Sunny Avenue. Stuart has spent his career studying finance. He holds qualifications in financial studies, mortgage advice & practice, banking operations, dealing & financial markets, derivatives, securities & investments.
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